

Only a few ranches in the world are capable of growing wool that meets our standards for Performance Baselayers. While all wool retains its insulative qualities while wet, only exceptionally fine wool can wick moisture away from the skin. We buy only 100% merino wool from three superbly run ranches in the southern alps of New Zealand capable of producing wool fiber to an 18.5-micron fineness, or about one-fifth as thick as a human hair. We’re confident that our wool is the best in the world for use as a moisture-managing baselayer. And it is exceptionally soft against the skin, naturally odor resistant and machine washable.
There are other benefits. Environmental standards for stock raising are stringent. The ratio of head to hectare is low. The sheep graze on natural grass and drink spring water. They are not subject to painful mulesing. Their wool, because it is so fine, can be slow-washed without environmentally harmful chlorine.
Wool performance characteristics:
We offer three merino wool fabrics:
Raw, untreated wool has scales that make it itchy and coarse and cause it to shrink, so most wool fabrics are treated with chlorine to reduce the scales. But chlorine is a pervasive pollutant that’s especially harmful to organisms living in water and soil. Our 100% merino wool is so fine it can be slow-washed without chlorine for softness and minimal shrinkage.