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Earth Is Now Our Only Shareholder

If we have any hope of a thriving planet—much less a business—it is going to take all of us doing what we can with the resources we have. This is what we can do.

Read Yvon’s Letter

Jasper Pääkkönen's Ambassador Profile

Jasper Pääkkönen
Jasper Pääkkönen
Fly Fishing Ambassador


Helsinki, Finland


Helsinki, Finland
First and foremost a fly fisherman and a fish activist, Jasper is also one of Finland’s most recognizable film actors—an asset he does not hesitate to use to bring attention to critical fish-related issues in his home country. Many of Jasper's public campaigns have led to concrete changes in Finland's fishing laws and regulations.

Career Highlights

  • Fisherman of the Year 2012 awarded by Finland's Minister of Environment Ville Niinistö
  • Arranged two conservation seminars held at Finland's Parliament in 2013 and 2014 and acted as chairman alongside Finland's Minister of Development Pekka Haavisto
  • Received an award and official recognition for his fisheries conservation from the Finnish Association for Nature Conservation (FANC)
  • Winner, Jussi Awards, Best Actor, Heart of a lion (2013)
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