The Cleanest Line
Rose Marcario, CEO

Rose Marcario, CEO

Rose Marcario is the President and CEO of Patagonia, Inc. and Patagonia Works.


Photo: Drew Smith

Our Urgent Gift to the Planet

Nov 28, 2018 November 28, 2018

Based on last year’s irresponsible tax cut, Patagonia will owe less in taxes this year—$10 million less, in fact. Instead of putting the money back into our business, we’re responding by putting $10 million back into the planet. Our home planet needs it more than we do. Our home planet is… Read More

Photo: Tim Davis

Time to Vote

Sep 24, 2018 September 24, 2018

Today, 150 leading companies are coming together in support of a vital common goal: getting more people out to vote. By joining the nonpartisan Time to Vote campaign, businesses from Walmart to Lyft as well as small businesses from coast to coast have made real commitments to help employees and… Read More

Apricot Lane Farms is a certified organic and biodynamic farm that grows and nourishes a wide variety of fruits, vegetables and animals. Moorpark, California. Photo: Keri Oberly

Regenerative Organic Certification Unveiled

Mar 12, 2018 March 12, 2018

On Saturday, at Natural Products Expo West, the Regenerative Organic Alliance unveiled our new certification. Here is an excerpt from my speech and make sure to watch our video. In 2012, we started Patagonia Provisions, a food company focused on products… Read More

Photo: Garrett Grove

Record-breaking Black Friday Sales to Benefit the Planet

Nov 28, 2016 November 28, 2016

Last week, when we announced we’d give 100 percent of our global retail and online Black Friday sales directly to grassroots nonprofits working on the frontlines to protect our air, water and soil for future generations, we heard from many of our customers calling it a “fundraiser for… Read More

Organic Standards Stem from the Soil

Organic Standards Stem from the Soil

Oct 6, 2017 October 6, 2017

For almost 20 years since the “organic” certification first passed, there has been a debate surrounding growing methods. Some foods are grown in soil, and others are grown hydroponically in large buildings and under lights. There is a reason for both growing methods, but it is important that they be… Read More

Photo: Somira Sao

Family Business: Weighing the Business Case

Aug 25, 2017 August 25, 2017

To support our families, Patagonia provides company-paid health care and sick time for all employees, paid maternity and paternity leave, access to on-site child care for employees at our headquarters in Ventura and at our Reno distribution center, and financial support to those who need it, among other benefits. In… Read More

Illustration: Lake Buckley

Regenerative Organics: Drawing a Line in the Soil

Dec 8, 2016 December 8, 2016

In recent years, we’ve seen a boom in production and sales of organic foods worldwide. The global organic food market is expected to grow by 16 percent between 2015 and 2020, a faster rate than conventionally-grown foods. This seems like good news—but in truth, organic farming makes up just a tiny… Read More