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Earth Is Now Our Only Shareholder

If we have any hope of a thriving planet—much less a business—it is going to take all of us doing what we can with the resources we have. This is what we can do.

Read Yvon’s Letter

Hot Pink Dolphins

A threat to dolphins is a threat to us.

2023 / 5 Min

Fighting for the planet doesn’t have to be so serious. Just ask Hot Pink Dolphins, a group of marine life–loving activists using color, quirkiness and humor to spread the message that a threat to dolphins is a threat to us. The Patagonia Films’ documentary short follows three members of the grassroots organization as they work to return captive dolphins to the wild and create a marine protected area in Jeju Island, South Korea. Their signature hot pink jumpsuits give them the courage to fight against habitat-destroying development projects, overtourism and naval bases that threaten this critical species. Blending K-pop tunes, punk rock aesthetics and grunge design, Hot Pink Dolphins reminds us that the most powerful environmental movements come from the heart.

Learn more about our work on marine protected areas.

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