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Earth Is Now Our Only Shareholder

If we have any hope of a thriving planet—much less a business—it is going to take all of us doing what we can with the resources we have. This is what we can do.

Read Yvon’s Letter

Workwear Stories

Donnie Hedden
Harvesting Liberty
Harvesting Liberty
Harvesting Liberty

Industrial hemp is a crop that has the potential to lower the environmental impacts of textile production, empower small-scale farmers and create jobs in a wide variety of industries. Two non-profit groups, Fibershed and Growing Warriors, are working to reintroduce industrial hemp into Kentucky—and eventually U.S. agriculture.

Watch
12:38
Bringing Back the Light with Redd Fish Restoration
Photo: Jeremy Koreski
Bringing Back the Light with Redd Fish Restoration
Patagonia

Forest and river restoration work fueled by a love for wild salmon.

3 min Read
Workwear Video Series: Farmer and Agronomist Heather Darby
Dr. Heather Darby harvests corn by hand at Borderview Research Farm. Alburgh, Vermont. Photo: Colin McCarthy
Workwear Video Series: Farmer and Agronomist Heather Darby
Patagonia

As the seventh generation of her family to farm the same land, working from sunup to sundown comes naturally to Heather Darby. The fourth profile in our Workwear series takes a look at the perpetual motion required to be both a research agronomist at the University of Vermont and the backbone of a 200-year-old, certified…

1 min Read
Net to Table: Su Salmon Co.
Mike Wood is the co-founder of Su Salmon Co. and the volunteer president of the Susitna River Coalition. Photo: Travis Rummel
Net to Table: Su Salmon Co.
Ryan Peterson

Mike Wood’s last name is a wholly appropriate coincidence of birth. He’s got a fetish for the stuff. When building his off-the-grid log home masterpiece on the banks of Alaska’s Susitna River, he’d range out into the surrounding boreal forest, select each perfect tree, hug it at the chest in solemn ceremony and then gleefully…

3 min Read
Helping Hands in the High Desert
Helping Hands in the High Desert
Helping Hands in the High Desert
Patagonia

Doing the Dirty Work with the Oregon Natural Desert Association

4 min Read
Sawdust Is My Glitter: The Story of Blind Craftsman John Furniss
Sawdust Is My Glitter: The Story of Blind Craftsman John Furniss
Sawdust Is My Glitter: The Story of Blind Craftsman John Furniss
Jeff McElroy

Editor’s note: This post discusses anxiety and suicide. In a humble workshop in Washougal, Washington, a blind craftsman holds a locally harvested log that he has made into a blank with his miter saw. He turns it in his hands to feel its shape and weight. He measures and marks, measures and marks. A flick…

7 min Read
What the Trees Know: Solving the Mystery of Colorado’s Record Avalanche Season
What the Trees Know: Solving the Mystery of Colorado’s Record Avalanche Season
What the Trees Know: Solving the Mystery of Colorado’s Record Avalanche Season
Laura Yale

In 2019, after a record Colorado avalanche season bulldozed millions of trees, a team of avalanche experts rallied to collect as much information as possible from these 300-year-old keepers of time.

7 min Read
Butler Farms
Butler Farms
Butler Farms

On a family farm in Bourbon County, Kentucky, a heritage crop has returned.

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3:19
So, You Want to Be a Regenerative Hemp Farmer?
So, You Want to Be a Regenerative Hemp Farmer?
So, You Want to Be a Regenerative Hemp Farmer?
Doug Fine

A bona fide American hemp farmer and entrepreneur shares his stash—a guide to farming hemp with tips for planting, growing, harvesting and processing.

11 min Read
Sew-cial Distancing
Sew-cial Distancing
Sew-cial Distancing
Patagonia

Making face masks in the time of COVID-19: when “breathable face fabric” takes on a whole new meaning.

5 min Read
Working Through It
Working Through It
Working Through It
Jeff McElroy

Some farmers, anglers and chefs are providing food for their communities during the time of COVID-19.

11 min Read
Bound for Dory
Bound for Dory
Bound for Dory
Jeff McElroy

A colorful tradition of building and running Grand Canyon dory boats is passed to the next generation.

9 min Read
All the Hemp That Fits
All the Hemp That Fits
All the Hemp That Fits
Jeff McElroy

Patagonia has 73 styles using hemp this season. Cultivation of hemp replenishes vital soil nutrients, prevents erosion and requires no synthetic fertilizer.

4 min Read
If I Had a Hammer
If I Had a Hammer
If I Had a Hammer
Jeff McElroy

Who made the first hammer, the thing that’s used to make other things? For blacksmiths, it starts with the forge—and it’s hammers all the way down.

4 min Read
Bison Hide
Bison Hide
Bison Hide
Jeff McElroy

Two Patagonia styles this season use bison hide. Grazing bison help restore prairie ecosystems, whereas grazing cattle can damage native grasses.

4 min Read
Transplanting Traditions
Transplanting Traditions
Transplanting Traditions
Jonnah Perkins

On a small farm outside Minneapolis, Minnesota, a farmer takes a regenerative approach to keeping his community fed.

8 min Read
El Rito Santero
El Rito Santero
El Rito Santero
Jeff McElroy

Nicholas Herrera brings new life to old things on his ancestral homestead in El Rito, New Mexico.

5 min Read
Bring Hemp Home: Colorado
Bring Hemp Home: Colorado
Bring Hemp Home: Colorado

In Colorado’s San Luis Valley, worsening drought is causing farmers to face the prospect of losing their livelihoods. Two farmers are placing their bets on a drought-tolerant crop—industrial hemp.

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12:24
Bring Hemp Home: Colorado
Bring Hemp Home: Colorado
Bring Hemp Home: Colorado
Jeff McElroy

In Colorado’s San Luis Valley, two farmers are growing industrial hemp to improve their topsoil—and their bottom line—as they face worsening drought.

6 min Read
The High Life
The High Life
The High Life
Jeff McElroy

Rock-climber blade techs keep the wind turbines turning, with gusto.

2 min Read
¡Échale ganas!
¡Échale ganas!
¡Échale ganas!
Nathan Harkleroad

Only 4 percent of US farm owners are Hispanic. Mexican immigrant and organic farmer Javier Zamora is working to change the narrative.

5 min Read
Hasta La Raíz
Hasta La Raíz
Hasta La Raíz

How can Hispanic farmworkers become farm owners? For Mexican immigrant Javier Zamora, the sunup to sundown work ethic was already there—he just needed some support from his community.

Watch
11:48
Sowing Trust
Sowing Trust
Sowing Trust
Jonnah Perkins

How can an organic farmer with no successor make sure the farm will end up in good hands? Paul Bickford started his search in an unexpected place.

6 min Read
Biking Bread
Biking Bread
Biking Bread
Jeff McElroy

In San Luis Obispo, California, a team of bakers is building community by “pedaling” their wares.

5 min Read
The Forever Ranch
The Forever Ranch
The Forever Ranch
Louise Johns

Learning to coexist with the wild in Montana’s Tom Miner Basin.

6 min Read
Shaped by Clay
Shaped by Clay
Shaped by Clay
Athena Steen

A Puebloan tradition is passed to the next generation.

4 min Read
Raised from Earth
Raised from Earth
Raised from Earth

Under the gaze of southern Arizona’s cinnamon-hued Canelo Hills, a mother passes along an ancient Puebloan tradition of natural adobe building to her three sons.

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9:23
Sons of Sacred Mountains
Sons of Sacred Mountains
Sons of Sacred Mountains
Chef Nephi Craig

In Western Apacheria, a tradition of cooking in the ground endures.

5 min Read
Reframed
Reframed
Reframed

“I want us to be carpenters. I want us to be timber framers. I don’t want us to be women who frame.” —Jenna Pollard

Watch
10:31
Tough by Nature
Tough by Nature
Tough by Nature
Leslie Hittmeier

Women make up less than five percent of US carpenters by trade. Some tradeswomen are changing the narrative, one dovetail joint at a time.

8 min Read
The Forever Chemicals
The Forever Chemicals
The Forever Chemicals
Beth Schiller

This story was supposed to be about a thriving, women-led organic farm in Maine. Then came news of the ”forever chemicals.”

5 min Read
Legacy Regenerated
Legacy Regenerated
Legacy Regenerated

In Warren County, North Carolina, a Black farmer is growing industrial hemp to help his century-old farm thrive for at least another 100 years.

Watch
12:11
Restoring Paradise
Restoring Paradise
Restoring Paradise
Joel Caldwell

A road trip through California’s worst drought in 1,200 years, and the folks working to restore broken ecosystems and rewild lost landscapes.

16 min Read
A Man, Mud and Methane
A Man, Mud and Methane
A Man, Mud and Methane
Brooke MacMillan

A look inside Delta Brick & Climate Company, where doing is undoing.

6 min Read
Home to Limuw
Home to Limuw
Home to Limuw
Alan Salazar

A 50-year odyssey.

7 min Read
Home, Grown
Home, Grown
Home, Grown

Architect and climber Dylan Johnson joins up with Yvon Chouinard and a hardworking crew to construct two houses using straw bales.

Watch
12:18

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