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We're Out To Change The Industry

Patagonia® Denim

Knowing how conventional cotton is grown and denim is made, we’re out to change the industry. Patagonia® Denim uses only 100% organic cotton grown without synthetic fertilizers, pesticides or herbicides. An innovative dyeing process enables us to reduce dramatically the use of water, energy and chemicals and produce less carbon dioxide than conventional synthetic indigo denim dyeing. Fair Trade Certified™ for sewing, Patagonia Denim is the way denim should be made.

Innovative Dye Process

Patagonia® Denim

Patagonia® Denim uses an innovative dye process that bonds color more readily to denim fabric. This results in much shorter production lines that consume 84% less water, 30% less energy and emits 25% less CO2 than conventional synthetic indigo denim dyeing. Because we don’t sandblast, bleach or stonewash our denim to make it look worn, we also avoid the serious social and environmental downsides of doing so.

Fair Trade
Fair Trade Certified™ Sewing

Fair Trade Certified™ Sewing

For each piece of Fair Trade Certified clothing, we pay a premium workers can use to improve their communities and elevate their standard of living. Fair Trade is one of the ways we’re trying to better the lives of all the people who make Patagonia® products.

No GMOs
Organic Cotton

Patagonia® Denim

Conventional cotton is one of the dirtiest crops on the planet. The synthetic chemicals used to grow it can pollute water and air. Organic cotton agriculture uses no GMO seeds or synthetic chemicals, instead leveraging nature-based solutions to manage pests and build healthy soil. Since 1996, we’ve used only organically grown cotton.

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