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Earth Is Now Our Only Shareholder

If we have any hope of a thriving planet—much less a business—it is going to take all of us doing what we can with the resources we have. This is what we can do.

Read Yvon’s Letter

Archana Ram

Archana is Patagonia’s managing editor for responsible business. Tell your dog she says hi.

Why Do We Keep Buying New Stuff?
Why Do We Keep Buying New Stuff?
Why Do We Keep Buying New Stuff?
Archana Ram

Our brains tend to like it that way.

11 min Read
Say Goodbye to “Forever Chemicals”
Say Goodbye to “Forever Chemicals”
Say Goodbye to “Forever Chemicals”
Archana Ram

How we’re finally making waterproof materials without PFAS and PFCs—and why it took so long.

10 min Read
Freedom through Fabric
Freedom through Fabric
Freedom through Fabric
Archana Ram

Why a symbol of Indian self-reliance is vital again.

6 min Read
Our Quest for Circularity
Our Quest for Circularity
Our Quest for Circularity
Archana Ram

Patagonia’s journey toward zero waste and reduced carbon emissions, failed experiments included.

8 min Read
Activists Want Fashion to Change
Activists Want Fashion to Change
Activists Want Fashion to Change
Archana Ram

Climate and social justice activists are pushing the clothing industry to take better care of people and the planet.

6 min Read
Honorary Haenyeo
Honorary Haenyeo
Honorary Haenyeo
Archana Ram

Kimi Werner takes a journey to Jeju Island for lessons in motherhood, culture, diving and providing from South Korea’s “women of the sea” aka the haenyeo.

8 min Read

We guarantee everything we make.

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We take responsibility for our impact.

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We support grassroots activism.

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We keep your gear going.

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We give our profits to the planet.

Read Our Commitment
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