Synthetic dyes are colored substances that can stick to the material they are applied to.
Natural dyes don’t like sticking to fiber and fabric, which means they need to be tricked into sticking through the use of extra chemicals, water and energy. Synthetic dyes were designed so that color could be applied to all the various materials that go into textiles around the world, including our own products.
The engineering efforts poured into designing synthetic dyes have led to more efficient dyes (also called colorants), that use less water, chemicals and energy when they are applied to materials, while also yielding first-quality color and improved performance. Patagonia products are known for their supreme color quality—a result of using high-performance synthetic dyes.
Where We Are
Patagonia continues to explore the most recent innovations in the colorants by evaluating everything from high-performance dyes to low-impact dyeing technologies and beyond. We challenge ourselves to seek out pioneering coloration processes and technologies that reduce both carbon emissions and water pollution, without compromising the color performance expected in the gear we make.
We continue to challenge the industry to devote research to moving the needle further away from petroleum as a raw-material input for manufacturing colorants. We ask the hard questions and get granular in our discussions with industry partners. Ultimately, we want to minimize the environmental impact of dyeing.