You can’t. But you can lead them to water and hope they drink it in.
Standing up for the health of lands and waters is part of every Patagonia ambassador’s job description, even when they’re off the clock.
Three friends, an avalanche and an iPhone on Yashkuk Sar I.
Looking for a temperature guide for Patagonia Yulex® Regulator® Wetsuits? Zip up—we’re diving deep.
Paige Alms, Moona Whyte and Kyle Thiermann travel into northern territory to put a slew of our cold-water surf gear to the test.
One runner’s attempt to link his hometown skyline becomes something much greater.
Education through risk, consequence and building the skills to live simply.
Two photographers set out on a 10-day road trip in search of connection, community and a whole bunch of singletrack.
How Tommy Caldwell is reshaping his love for rock climbing by building relationships with Indigenous stewards of Bears Ears.
For routes like Crown Royale, a lot of what goes into putting them up is falling down.
Inside the efforts to protect Chile’s Cochamó Valley from developers and overtourism.
Big-wave icon Greg Long, a past Eddie Aikau Big Wave Invitational winner, passes the baton to the next generation during 2024’s incredible event.
As temperatures rise in Phoenix, Arizona, mountain bikers are going nocturnal to escape the heat.
Wild trout populations in Southwest Montana have collapsed. Save Wild Trout says enough is enough.
I’ve been angry at politicians for as long as I’ve been an activist. Here’s why I still vote.
After a devastating wildfire, the community of West Maui continues to recover and rebuild.
After years of trying to fit in with Western trail culture, one runner realizes that what she’s been missing lies in the Colombian mountains of her youth.
Simplicity, style and lessons in bike jazz on Eastern Washington’s Beacon Hill.
A friendship built between waves becomes a powerful alliance for the protection of surf breaks.
Our next fight against Big Oil is for basic human rights.
Running Up For Air is not a race. It’s a community, a gathering of friends and a fundraiser for clean-air advocacy.
How one young family took on 1,300 miles of the Pacific Crest Trail. (Hint: There’s candy.)
Running won’t solve the issue of wood pellet biomass pollution. But it can ignite community and conversation—and that’s a start.
narinda heng finds out by taking public transit from Oakland to Yosemite National Park.
A Patagonia advanced R&D designer takes to the Swedish alpine to test out a new pack prototype—and a bold idea for rethinking multiday trail travel.
In the wake of a devastating wildfire, the communities of California’s Lost Sierra look to trails for hope, healing and a dose of dirt magic.
A trip to Amami Ōshima, Japan, transports Gerry Lopez to a familiar feeling on a distant land.
A captain’s log from the biggest swell to hitO‘ahu’s outer reefs in recent memory.
In the male-dominated world of alpinism, Juliana García is leading the way for a new generation of female mountaineers.
Those with the most to lose are uniting to save the Northwest’s salmon and steelhead.
In a small British Columbia mountain town, one woman is using trails to help heal wounds and bridge two communities.
Hard alpinism in the Cordillera Huayhuash endures as the climate changes the routes.
Footprints Running Camp is as much about finding solutions to the climate crisis as it is about running.
Photographic time travel with longtime Patagonia contributor Gary Bigham.
Scenes from ground zero of the greatest surf event in seven years.
TM Herbert helped put up the first ascent of the Muir Wall in 1965. His son followed in his footsteps 55 years later.
Descending through Colombia’s coffee country, a crew of mountain bikers explores how climate change is impacting one of the world’s most cherished beverages and the lives of those who depend upon it.
In Southeast Alaska, a Native skier searches for something deeper than powder on her homelands.
Inside Yakutat Surf Club’s budding stoke scene in Southeast Alaska.
Poet Cameron Keller Scott reads an excerpt from his piece, A River’s Own Name. View a video excerpt of A River’s Own Name at the link below. I. Valley Maker Suppose one day we were to wake up and understand the name of a river. Not the names we’ve given, but the name it asks us to…
A runner explores what it takes to find quiet in the world, and in our minds.
Elder Wilson Wewa tells the creation story of Animal Village. Tara Kerzhner and Len Necefer consider how these stories can reshape stewardship.
There’s more to life than three-to-the-beach, surf contest results and a clean cutback.
Charlie Fowler was a world-class alpinist; what did he find out in Colorado’s Wild, Wild West climbing area that kept him coming back?
An exchange of waves and Indigenous cultural practices on the Pacific coast of Mexico.
Delusional optimism and alpine immersion in British Columbia’s South Chilcotin Mountains.
Reflections on the 2022 Oak Flat Prayer Run, a gathering and a protest of a planned copper mine that could destroy this sacred site.
Grappling with her aging trail dog’s declining health, a mountain biker decides to give her furry best friend one last dose of singletrack.
On an intergenerational new routing trip in the Sierra, Tad McCrea asks, What if your best adventure is the one you’re already on?
In learning her ancestral language, one mountain biker finds a different way to relate to the world, herself and her community—and ride her bike.
The toughest fish you’ll ever catch could knock a few minutes off your finish time at Flyathlon, a backcountry race in Colorado that combines trail running and fly fishing.
An excerpt from Dylan Tomine’s Headwaters: The Adventures, Obsession, and Evolution of a Fly Fisherman proves he was born to fish and born to write.
A band of mountain friends learns that when they give attention to what they see, trust and confidence can follow graciously.
As we make a transition to renewable sources of energy, let’s not renew the same old mistakes.
After nearly 30 years on the hallowed trails of southern British Columbia, Betty Birrell still thinks life is one big playground—and that you’re never too old to send.
Tiny but mighty, herring might be the most important fish in the ocean.
Folkeaksjonen is taking action against petroleum exploration in the Norwegian Sea.
An attempt to set the fastest known time on the 184-mile path to the source of the River Thames.
When they urged climbers to stop using their best-selling product in 1972, Tom Frost and Yvon Chouinard laid the foundation for Patagonia’s work today.
Fifty years ago, Yvon Chouinard, Tom Frost and Doug Robinson set down an ethic for climbing that emphasized restraint and respect for the rock. In 2022, it’s needed more than ever.
Big Mineral Mining is tearing up the coastline and restricting access to some of South Africa’s most pristine beaches and waves—and it’s getting way out of hand.
Upstream of the Snake River dams in Idaho, Riggins waits for the fish to return.
In North Carolina’s Pisgah National Forest, a collaboration between anglers and mountain bikers uses better trails to create healthier rivers.
In a tiny Colorado ski town, the world’s oldest mountain-bike club is facing the complicated reality of recreation gone right.
One woman’s against-all-odds journey to save a beautiful piece of a stolen future.
Cydney Knapp and her husband, Bartek, knew they wanted to raise their kids to love the outdoors, so they learned how to navigate change and embraced the chaos.
Reciprocal learning while exploring traditional Indigenous territories in British Columbia.
Niseko’s Akio Shinya on avalanches,kayak expeditions and rules to live by.
The case for readopting Indigenous fire management practices.
Ohio’s burning river made headlines in 1969. Now, the Cuyahoga’s telling a new story.
How a mother’s own childhood experience on the Appalachian Trail shaped the way she teaches her four children to find nature in the heart of New York City.
Are the recent advancements in safety equipment and protocols making big-wave surfing more dangerous?
How Captain Liz Clark’s Tahitian residency opened a new chapter in her activist work.
Rolling Stone called him “the real Indiana Jones.” His new memoir reveals why our friend Rick has always been a great deal more.
The Big Muddy is polluted. Securing the Driftless Area can help clean it.
The communities of Cajón del Maipo, in Chile, are seeing their environment be threatened by an unnecessary hydroelectric project.
Tapping into the beginner’s mind while teaching his daughter to surf.
An interview with Gabo Benoit, trail advocate and mountain-bike mayor of Coyhaique, Chile.
Exploring one of the least visited but most revisited national parks, on foot.
Childhood friends, Hayley Talbot and Dan Ross, are determined to save a mighty river.
Building positivity, inspiration and purpose out of a racist encounter in Los Angeles.
Not totally relating to some forms of climate activism, Josh Wharton found his own way to contribute.
Nearly every Wednesday, Courtney Reynolds can be found elbow-deep in a bin of someone else’s castoffs, searching for scraps of fabric and colorful quilts to deconstruct and sew into original clothing items for her three preschool-age kids, or to sell in her online shop, Napkin Apocalypse.
This Great Lakes surfer never felt represented in the surf scene, so she created a new surf culture of her own.
Seasoned waterman, master woodworker and Patagonia Surf Ambassador Ben Wilkinson channels his skills toward a new environmental calling.
Rule changes and the future of the Olympic Peninsula’s wild steelhead.
An unlikely community, in the most unlikely location, has become an even more unlikely force for public lands conservation.
Ramón Navarro and Kohl Christensen bring Léa Brassy into the jaws of a Chilean monster.
How a nonprofit that takes San Francisco kids surfing expanded its work in 2020.
Coauthor Kim McCoy recounts discovering the mystery of what lies beneath the waves, where ocean and land meet and compete.
Following in Indigenous footsteps on the Ute Pass Trail.
A look into surfing’s impact vests and the people they’ve brought back home.
The mountain-biking star of Becoming Ruby seeks out some of skiing's most powerful females.
Recreation in the Alabama Hills is surging at an unsustainable pace. But some people are working to ensure that it doesn’t get loved to death.
Snowboarder Alex Yoder takes a Regenerative Organic approach to his new coffee business by thinking like an astronaut.
6,000 words about dressing for alpine climbing you didn’t know you needed to know.
Clyde Aikau on why the most culturally significant big-wave event in surfing will always matter.
As editor of the world’s largest mountain bike magazine, Nicole Formosa showed her audience the world’s largest issues—and revealed the sport’s resistance to confronting them.
A dead-end dirt road is the start to a new challenge—and a fight to protect South America’s Yosemite.
How one suburban mountain biker’s vision for a trail system reshaped a former industrial town—and turned trail building into a family tradition.
Reflecting on a lifetime of climbing, and the risks and rewards that come with it.
How Zahan Billimoria recalibrated after unthinkable tragedy.
A Small Florida Town Was Once Host to the World’s Largest Tarpon. What Happened?
Kohl Christensen discusses how BWRAG came to be and his recent near-death experience courtesy of Pipeline's reef.
Eric Bissell captured his first published image with Patagonia on a climbing trip to establish a new route on Mount Ololokwe.
Natasha Woodworth, the designer behind Patagonia’s new backcountry ski touring kits, approaches skiing and technical design with the same understated competence.
Observations of unraveling ecosystems from the snow-lovers of Sitka, Alaska.
Snow lovers and professional athletes are mobilizing to elect climate leaders.
Patagonia Fly Fish releases “We Stand for the Water We Stand In” poster.
In the second installment of our “Best of Home” series, photographer, writer and editor Colin Wiseman takes us to Washington State’s gloomy, fern-filled Whatcom County for a signature Pacific Northwest ride.
A climber remembers her first experience with theunexpected on Thalay Sagar.
Eliza Earle, Austin Siadak, Drew Smith on the 2019 fall climbing season in Yosemite.
Photo editor Kyle Sparks kicks off our new social media series, “Best of Home,” documenting the everyday, out-the-back-door trails that mountain biking depends on.
Are public lands still “public” when you can’t access them?
An eclectic band of Argentine locals cultivates a grassroots backcountry ski community in one of the world’s most unforgiving mountain ranges.
Running through the most-visited wilderness in the continental United States, rallying to its defense.
A trail running race in southwest Wyoming brings attention to the importance of protecting the largest unfenced area in the contiguous United States.
Dave Rastovich and Greg Long log in and discuss the current state of surfing, its cultural and ecological impacts, and where it’s headed.
Outdoor recreation can be a lifeline for rural economies, but the industry has also benefited from the erasure of Indigenous peoples from their lands.
For a closer look at the dangers a toxic sulfur-ore copper mine poses to the more than 1,000,000 acres of backcountry in the Boundary Waters, please see our accompanying film, “A Northern Light,” (below) Encompassing more than 1,000,000 acres along the US-Canada border, the fresh water, wilderness habitat and sustainable jobs of the Boundary Waters…
BIKE Magazine contributing editor Michael Ferrentino on our perceived right to ride wherever we want.
For three women of color in Wyoming, going into the mountains isn’t about representation—it’s about reclaiming their power, together.
A climber takes a road trip to Bishop and Las Vegas, and breaks down the narrative of who travels and who climbs.
Meet Annie Reickert, the 18-year-old Maui charger Paige Alms is mentoring in the Jaws lineup and beyond.
A bikepacking expedition inspired by one of North America’s most iconic landscapes, and the American Prairie Reserve’s audacious effort to restore it.
Last November, Fitz Caldwell (age 6) finished his first multipitch climb, Sunnyside Bench in Yosemite National Park. He did it with his dad, Tommy.
A Sierra trip with good light and only one case of altitude sickness.
After years of dreaming, Nick Russell and Christian Pondella complete a clean descent on Mount Morrison in the Eastern Sierra.
In Coyhaique, Chile, the ghosts of resource extraction may offer a path toward a new recreation-based future.
Kimi Werner takes a journey to Jeju Island for lessons in motherhood, culture, diving and providing from South Korea’s “women of the sea” aka the haenyeo.
Captain Liz Clark’s been self-isolating aboard her sailboat Swell since 2005; here she provides her experiences and insight for navigating isolation during a pandemic.
Perched in the Himalaya and once accessible only by trail, India’s Zanskar region has remained largely free of Western influences for over 2,000 years. That could all change as a new highway brings a wave of instant globalization.
After surviving calamity in British Columbia’s Coast Mountains, a few skiers return to COVID-19.
